BRUCE LEWIN ON SOCIAL BUSINESS AND THE FIVE FACTORS REQUIRED FOR BUSINESS TRANSFORMATION
Bruce provided a behavioural/group psychology perspective, and pointed out that what seemed to be missing from the client point of view is a methodology, system or tool (e.g. Kaplan Norton ‘Balanced Score Card’, Six Sigma, etc.) to help optimise collaboration, working relationships and productivity, particularly if a new project is starting or a new initiative is under way.
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- March 22, 2013
- Tagged: 4G methodology, Balanced Score Card, Behavioural Psychology, Bruce Lewin, Change Management, Collaborative Innovation, Dr. Alain Samson, Four Groups, Group Psychology, HR Magazine, Human Capital Management, Kaplan Norton, NESTA, Organizational Development, Physics of People, Scientifically-Grounded Understanding of People, Six Sigma, Social Business, Social Tools, Socialogy, Stowe Boyd
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